An online review of your business consists of any written sentiment left directly by a customer on any type of platform or website that supports reviews. There are hundreds of reviews sites, many of which are industry-specific, but those that matter most for SEO purposes tend to be Google, Yelp and Facebook.
Some companies overlook customer reviews when building their online presence; they may not appreciate the importance of an online reputation or understand how to navigate the complexities of multiple review sites. It can be a daunting task trying to manage your company’s online reviews since you’re leaving so much in the hands of your customers, but taking action to influence and contribute to building your online reputation is an essential element of marketing.