Slow telehealth adoption hurts family physicians’ ability to compete with retailers

 In News

One of the many ways retail health clinics are gaining marketshare is through telemedicine–and family physicians must adopt the technology in order to remain competitive, according to a speaker at the American Academy of Family Physicians’ (AAFP) recent State Legislative Conference.

But at the same time, doctors should push insurers to pay them fairly for the care they provide electronically, William Thornbury, M.D., the founder of an online appointment site called meVisit, told attendees, AAFP News reported. “Radiologists are benefiting from new technology that allows them to work faster, and they are not being asked to take less money,” he said. “Why are we being penalized for it? If we are more efficient and take on more liability, care is care is care.”

AAFP conference speakers also presented results of a recent survey of 1,557 family physicians’ thoughts about and use of telehealth.

Read more: Fierce Practice Management

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