Optimizing Your Healthcare Marketing Strategy to Win Millennials
Millennials, the generation that comprises 25 percent of the total U.S. population, check their phones on average 69 times every day. These digital natives use technology differently than older generations. They prefer to shop online, schedule appointments online, and read online reviews of everything from movies to healthcare providers. Nearly 50 percent of millennials and Gen X-ers read online reviews when searching for a healthcare provider, compared to 28 percent of seniors and 40 percent of baby boomers.
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