“Pay for Performance,” “Value-Based Care,” “Alternative Payment Models,” “Concierge Medicine” – new buzz words or a new reality? We’ll take a survey of real changes in the healthcare marketplace over the last decade and explore how medical practices are responding. Which models are most likely to be viable over the long term and steps you should be taking now to position yourself for success.
Healthcare is moving from a service to a relationship. If physician practices want to be successful, the patient experience must be prioritized above all else. Even the carriers agree and are developing telemedicine policies designed to incentivize providers, increase patient satisfaction and control their costs. This presentation will highlight the importance of adopting telemedicine and engaging patients.
Medical practices today face dramatic and rapid change – health care reform, the evolving ACO and medical home concepts, use of mobile information technology, acquisition by health systems and hospitals (again). These are active shifts that will dramatically impact the future of your practice and your own personal career path. In this seminar, we discuss ways to position your practice to thrive in the changing healthcare landscape.
Healthcare today has moved from the Paternalistic Model of care to a Facilitative Model of care, where the patient expects to be educated, informed and most importantly involved. All businesses know that it is much easier to “hold onto” customers (patients) rather than trying to attract new ones. This presentation will focus on how these changes can become opportunities for your practice. This presentation will touch upon general marketing approaches, social media and technology.
For many years, the process of undergraduate school, medical school, residency, fellowship, and subsequently private practice worked without much effort and produced healthy financial returns. Though this world still exists in some cases, it is becoming an endangered species as a recent MGMA survey demonstrates. This presentation provides insights and ideas into how to run a successful independent practice and win in the competitive race for the patient.
This presentation offers an overview of tasks, responsibilities and obligations necessary to not only run a successful business but to have it continue to grow and thrive. We will touch on both basics and ideas for new ways of viewing your business. It will also include perspective on the challenges of the future and viewing these challenges as opportunities.
You’re hearing about “Patient-Centered Care” a lot – in literature, in the press, in competitors’ brochures. Haven’t you always strived to provide high quality, efficient services in a caring manner? Is this just the latest marketing phrase? Is it just about primary care? Or is it really something different? What does it really mean? Why are there accreditation and recognition programs for it, and why would I want to participate? We’ll explore all these questions as a starting point for a deeper discussion about changing patient expectations and how to adapt your practice.
This presentation covers the basics of developing a strategic plan that enables your practice to adapt to changing conditions and new challenges. We will engage in a group exercise using a S.W.O.T. Analysis – identifying your practice’s strengths, weaknesses, opportunities and threats. For example, understanding who your competitors are and what they offer is one of the backbones for constant improvement in customer service, improved access and improved quality of goods or services. We will tackle this topic and more with a dynamic strategic planning process that constantly evolves to keep your practice moving forward.
We are constantly being told that the new healthcare system will depend on “Big Data,” “Business Intelligence” and “Analytics.” What does this mean? Haven’t we always analyzed data? This presentation will challenge you to reconsider whether you are asking the right questions and whether you have the right data and tools to answer them. Learn how analytics adds value to your practice’s financial position and operations. We’ll review some commercial products in the marketplace and also build some of our own!
The source of all knowledge seems to be the internet. When in doubt, Google it! … It’s the first place people go for information on medical conditions, treatment options and details about your medical practice. But it doesn’t stop there. Prospective patients also turn to the internet to find out how your current patients rate your practice and your individual physicians. Everything is fair game for discussion – your doctors’ bedside manner, the friendliness of your staff, the cleanliness of your waiting room, etc. Whether you know it or not, you have an online reputation. This presentation will focus on key steps for managing your online presence.
Healthcare today has moved and continues to move into new and sometimes scarier waters. These waters are infested with many different groups – the government, private enterprise and patients – all with their own agendas. This presentation will focus on how these new waters can become opportunities for your practice rather than a Sharknado. It will touch on market conditions, regulatory changes, general marketing approaches and technology.
The goal of this presentation is to discuss approaches to improve revenue such as adding ancillary revenue, collecting more upfront, and continually ensuring that your insurance agreements are at their maximum. With the constant pressure of decreasing reimbursement and high deductible plans, cash flow can quickly become a concern. This session is a forum of ideas to assist in revenue and expense management impacting overall profitability. The presentation will identify effective methods for managing and planning strategically for revenue and expenses.
Today’s practice is under duress from many sectors both internally and externally, and the schedule is no different. What used to be a static list of “what’s up or who’s up next” is now more a dynamic system of expectations. The schedule is an information gold mine and also a matrix of complexity that practices today must not only utilize but manage more effectively than ever. It is a core component of managing customer expectations and internal resources (both capital and human), and it serves as the first point of entry for new customers. This presentation will help practices look at the schedule differently than in the past, and quite simply, to maximize the value of the schedule to the practice.
Design thinking is an empathetic, human-centered approach to problem solving. Healthcare providers can use this approach to mimic other service industries like technology and hospitality in serving the modern patient. This presentation will discuss what the research says about the expectations Millennial patients have of their service providers, as well as how these changing expectations are raising the bar for all consumers – not just Millennials. To stay competitive and relevant, healthcare providers need to find ways to deliver not only personalized medicine but a fully personalized experience in every interaction with their patients.
The current healthcare environment certainly makes it challenging for providers to answer this question. There have been many changes in healthcare both clinically and administratively over the years, and there are new players every day that seem to have the answer to all the “problems” we have in healthcare. Although many physicians may dislike it, if they are independent then they own a business. This session will highlight four areas that are essential in running a business and focus on the necessary combinations of both subjective and objective considerations when being a business owner of a healthcare practice. The competition for daily success has never been more difficult and more complicated, but we can MAKE it happen.
Using a scientific approach in healthcare has always made sense. Clinicians and practitioners do this daily in fact. Practice management can also utilize the same principles that are found in the common scientific approach to problem solving or decision making. This multi-faceted presentation will feature two or three real examples that all healthcare practices face and apply management science techniques to these problems using actual tools and formulas. Attendee participation is encouraged.
This presentation encourages us to take a moment and giggle at ourselves and our crazy industry. One of the funniest events in the life of a healthcare administrator is attempting to explain how our world works … such as explaining that our charges aren’t really our charges, but our allowables are the allowables. And they always don’t get allowed because they may not have been authorized unless we remembered to add a modifier. This presentation is a way for us to breathe … to take in the craziness of what we do and how we do it. It is one hour of smiles and laughs with fellow administrators and managers about a topic that truthfully only we get.