Marketing to Newly Insured Patients

 In News

The current problems with the Affordable Care Act’s health insurance exchanges should not deter doctors and medical practices from creating marketing strategies that focus specifically on the newly insured. These new and soon-to-be insured consumers differ in some fundamental ways from those currently covered, and these differences will be reflected in how their doctors and care providers are chosen.

The statistics are interesting and telling: According to a Kaiser Commission on Medicaid and the Uninsured study, 60 percent of the uninsured population is made up of childless adults and of these, 41 percent are under 35 years of age. In general, patients under 35 are notorious for their lack of loyalty to both doctors and hospitals and for their willingness to make a switch under the least provocation.

But the newly-insured- and- under-35 consumer will have additional needs and wants…

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