Five Strategies to Compete with Retail Clinics
Obamacare didn’t just create a consumer market for health insurance through commercial health insurance exchanges. It has created a consumer market for healthcare provider services through rapidly increasing out-of-pocket obligations and a “cash on the barrel-head” mentality empowered by health and medical savings accounts (HSAs and MSAs).
Through the real world view of the non-partisan, non-commercial, non-political facts-as-they-present skeptic — Consumer Reports’ feature, “It’s time to get mad about the outrageous cost of health care” — you can see the real-life view of a public that is realizing it has been had.
Retailers like CVS understand these dynamics well. Their retail clinics aren’t just a fad. They are a core strategy and they will do everything right for today’s healthcare market that you are doing wrong, and they will own you if you don’t counter their advantages with your own.
Read the full article: Physicians Practice