Docs should ramp up their marketing in 2016
If your practice has been cruising along on autopilot, garnering new patients via referrals and a convenient location, it’s time to get proactive about marketing before you get left behind, according to an article in Forbes.
As a group, doctors are taking a more aggressive stance when it comes to advertising, says John Socratous, CEO of Wizmotions. That trend is born of necessity: With the increasing number of outlets offering retail medicine and the increasing number of patients opting for the convenience of going to a facility as opposed to an individual doctor, there’s more competition than ever for new patients.
Read the full article: FiercePracticeManagement