Consumers struggle with confusing health plan names

 In News

Many consumers and consumer advocates say the names of insurance plans are unhelpful, and at times confusing and misleading, reports the New York Times.

A number of insurers sell plans under names like Select, Exclusive, Essential and Essential Plus. Insurers offer a number of options, all with very similar names, causing confusion for those choosing a plan, according to the article.

“[A] lot of product names are confusing and hard to navigate,” Jon R. Urbanek, a senior vice president of Blue Cross and Blue Shield of Florida, told the Times. In many cases, he said, “they mean more internally to a company than they do to a customer.”

Read more: FierceHealthPayer

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