Consumer choice reshapes the hospital experience
Healthcare providers are behind the times when it comes to providing the choices, transparency and experiences today’s consumer expects, according to a new survey by Strategy&, a management consultancy.
Among the findings in the survey of 2,339 U.S. residents:
- More than a quarter of respondents said they’d prefer to interact with their provider digitally rather than in person or by telephone
- Younger consumers found price to be a more important factor in healthcare choices than older consumers, but also valued “trusted advice” more than cost alone
Read more: FierceHealthcare