6 top 2014 healthcare marketing trends

 In News

Younger consumers and digital technology will drive six healthcare marketing trends in 2014, according to a new whitepaper released by New York-based agency Smith & Jones.

As healthcare becomes more personalized and patient-centered, the whitepaper argues, so too will marketing strategies. The younger generation drives many of these trends, such as an emphasis on:

  • New media: Younger patients are far more receptive to online platforms for healthcare information, illustrating the need for marketing strategies that integrate offline, online and mobile messaging.

Read more: FierceHealthcare

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