5 Content Marketing Tips for Healthcare Brands
Creating and promoting content that gives life to your healthcare organization can be difficult due to the stringent compliance requirements that HIPAA (the Health Insurance Portability and Accountability Act) and other regulations impose. Across other industries, it is common to see customer testimonials, reviews and case studies featured in marketing materials. Additionally, other industries can market to a variety of different people, across many different platforms. However, protection of patient data and identity can prevent healthcare organizations from doing the same.
So, are you wondering where to begin when writing and promoting content that doesn’t violate compliance laws?
Luckily, there is a variety of content you can create, as well as marketing activities you can execute that will allow you to comply with all necessary regulations while still getting your organization’s name out there. We’ve gathered five tips you can follow to do just that.
Read the full article: Moz