4 considerations for your practice’s online presence
A disgruntled former patient who created a website to impersonate his surgeon’s online presence. Plastic surgery practices posting the work of another plastic surgeon on their websites. These are just two reasons you must be careful when you set up an online presence to market your physician practice, according to a recent Medscape article.
“Like many things in life, your website isn’t a problem until it becomes a problem,” writes Michael J. Sacopulos, CEO of the Terre Haute, Indiana-based Medical Risk Institute and a malpractice attorney. “With a minimal amount of time and expense, you can make sure your website is an asset to your practice and not a liability.”
Here are four tips to ensure your online presence doesn’t get you into trouble.
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